Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only.įurther reproduction by any means, electron- ic or mechanical, including photocopying and recording, or by any information stor- age or retrieval system, must be arranged with the individual copyright holders noted. It does not cover the individual selections herein that first appeared elsewhere. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. Compilation Copyright © 2002 by Pearson Custom Publishing. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc.
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